We take real ingredients that grow on trees and fields and bake them gently. If anyone tried to sneak sugar, concentrates or any other nonsense into our foods, we’d bite their heads off. Grrr.
It really makes BEAR growl that almost all fruit snacks for children are made from concentrated fruit juices and gumming agents boiled to high temperatures. Grrr.
Pick fruit and vegetables fresh in season. We use the whole fruit, not just the juice, and with no added sugar.
Bake slowly in traditional baking ovens at a low temperature, to lock in all the natural goodness.
Hand cut the dried fruit into shapes.
Make highly concentrated fruit juices/pastes, stripping out fibre and destroying essential vitamins and minerals by boiling at +100ºC in a tank.
Add gumming agents as fillers to bulk recipes and create lower sugar claims, but add no nutritional value.
Push the liquid syrup through an extrusion nozzle to be ‘shaped’ then cooled. The whole process lasts just minutes.